Billy XL


The story of Billy is really the story of Adrian Heneke. He’s a second-generation tailor with over 25 years behind him in the clothing business.

After a career that involved work as a textile agent, commercial manufacturing as well as founding retail brand Knot Art and co-founding the popular Wylde Oscar and bluecollarwhitecollar brands, Adi is a recognizable figure in he South African fashion world.

After a brief stint in corporate fashion, he decided to continue his passion for bespoke and quality menswear.

House & Leisure readers voted his bluecollarwhitecollar store in 2011 as the best shirt store in Johannesburg, and he had the privilege of being chosen to dress Sir Richard Branson.

Email: adrian@billynow.com